Who is Bruna?
I’m a Director of UX/UI Design with a Masters Degree in Interactive Telecommunications and Experience Design from NYU. I have 15+ years of experience collaborating with multi-disciplinary teams across multiple industries (advertising agencies, NYC startups, and Fortune 500 companies), designing innovative user-centered web & mobile experiences.
SKILLS
User Experience & Interaction Design & Research, Design Thinking, User-Driven Design, Product Management, Product Strategy, A/B & User Testings, High Fidelity Wireframes, Wireframe Review & Feedback, Design Processes & Structure, Prototyping, Project Management & Operations, Team Management, Front-End Coding, Graphic Design, Digital Strategy, Analytics, Project Management, Agile Methodology, Coding & Computer Literacy.
BRANDS
Estée Lauder, MAC, Clinique, Origins, Jo Malone, Smashbox, GlamGlow, La Mer, Shutterstock, Nokia, Unilever, Coca-Cola, Microsoft, 3M, Suzuki, Olympus, Volkswagen, and more.
Work Experience
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‣ Director of UX/UI Ecommerce & Omnichannel designing and enhancing all ecommerce platform for 25+ brands across in 50+ countries (include MAC, Clinique, Origins, Aveda, La Mer, Jo Malone, and others.)
‣ Manages a diverse team of UX, UI designers and researchers across USA, UK, Argentina, and Romania, rolling out hundreds of projects per year, while crafting the best user-centered experiences for customers worldwide.
‣ Leads the team providing guidance to members, giving feedback on wires, reviewing research, brainstorming on projects, and working with higher management and project owners on product strategy based on learnings.
‣ Created the foundation and structure of the UX/UI department, onboarding materials, UX/UI templates, documentation guidance, and leads stand up meetings, while coaching and mentoring the team.
‣ Participates on the hiring process, helping to scale the team from 2 to 30+ members.
‣ Led the Sketch to Figma migration of all the Global Ecommerce Platform and structured the new ELC Global Design Systems.
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‣ Designed the UX/UI and final high-fidelity wires for the $1 million-plus Loyalty Project for Clinique, Origins, Smashbox, Estée Lauder, La Mer, Aveda, Bobbi Brown, and Estée Lauder.
‣ Created the Global White Label UX/UI Designs used to standardize and guide all ELC ecommerce initiatives in worldwide.
‣ Created user flows, high-fidelity wireframes, and desktop, mobile, and tablet interactive prototypes for e-commerce websites and Omnichannel initiatives of all Estée Lauder Companies in North America, Asia, and Europe.
‣ Projects include revamp of Checkout, Buy Online Pick Up In-Store, Online Appointment Booking, Cart & Promotions, and Account.
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‣ Led the user experience design process, by brainstorming innovative product features, creating wireframes and prototypes, designing visual wireframes, based user behavior and data analytics.
‣ Conducted UX evaluation and usability testing to elevate customer experience.
‣ Coded the front-end application for weeSpring’s responsive website in HTML5, CSS3, and JavaScript.
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‣ Founded Bullet’s online department, which integrated online components into creative campaigns for clients such as Volkswagen, Olympus, Nokia, Unilever, and BMW.
‣ Utilized deep understanding of technology, advertising trends, and social media to develop creative ideas to clients for growing their online presence.
‣ Collaborated with strategic planners and the creative department to create digital strategies for successful promotions, events, and product launches.
Awards & Recognitions
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“Keeping The Customer First: Customer-Centric UX & Design Best Practices for Retail”
‣ Speaker at eTail conference in Palm Springs, CA.- the biggest eCommerce conference of US
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‣ Since 2014, member of IADAS and active Judge for the The Webby Awards, the leading honor for websites and individual achievement in technology and creativity (IADAS membership is by invitation only and limited to those individuals who have catalyzed great achievements on the Internet, demonstrated extraordinary talent, and possess in-depth knowledge of new media.)
Education
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‣ Interaction Design, Visual Design, Usability, Coding, Mobile & Web Development.
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‣ Design, Web, Technology, Photography, Video Production.
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‣ Advertising, Marketing, Graphic Design, Psychology, Consumer Insights, Customer Research & Habits, Analytics, Business Administration.
