Summary:

I’m a Senior UX/UI Designer with a Masters Degree in Interactive Telecommunications and Experience Design from NYU.  I have 10+ years of experience collaborating with multi-disciplinary teams across multiple industries (advertising agencies, NYC startups, and Fortune 500 companies), designing innovative user-centered web & mobile experiences.

Skills:

User-Driven Products, Product Management, User Experience & Interaction Design, Prototyping, User Testing, Front-End Coding, Graphic Design, Digital Strategy, Analytics, Project Management, and Agile Methodology.

Brands:

Some brands I have worked with includes Estée Lauder, MAC, Clinique, Origins, Jo Malone, Smashbox, GlamGlow, La Mer, Shutterstock, Nokia, Unilever, Coca-Cola, Microsoft, 3M, Suzuki, Olympus, Volkswagen, and more.

WORK EXPERIENCE

Senior UX/UI Designer – Estée Lauder Companies (2015 – Present)

• Lead the UX/UI team at Estée Lauder Companies, creating user flows, high-fidelity wireframes, and desktop, mobile, and tablet iterative prototypes for the e-commerce websites and Omnichannel initiatives of Estée Lauder, MAC, Clinique, Smashbox, Bobbi Brown, Jo Malone, Origins, GlamGlow, La Mer, among others.
• Designed the User Experience, User Interface, and Graphic Design for the $1 million-plus Loyalty Project for Clinique, Origins, Smashbox, and Estée Lauder North America. Created the Loyalty White Label UX/UI which is being used to guide all ELC Loyalty initiatives in Asia, Latin America, and Europe.
• Manage UI recommendations to front-end and back-end developers and QA team, employing Agile practices to facilitate communication throughout the project development, including story reviews and iteration planning.
• Collaborate with multidisciplinary teams, as Producers, Developers, and other marketing teams and brand stakeholders to deliver exceptional results, ensuring the creative product meets strategic goals and brand expectations.
• Advocate for user centered design practices, maintaining an understanding of digital trends and technologies, and actively participates in establishing a strong design culture.
• Conduct recurrent User Tests, articulating decisions with research data, design principles and design trends.

UX/UI Designer – weeSpring, TechStarts Class of 2013 (2013 – 2015)

• Lead the user experience design process, by brainstorming innovative product features, creating wireframes and prototypes, designing visual layouts based on the behavior of users on weeSpring, and conducting user tests.
• Code the front-end application for weeSpring’s responsive website in HTML5, CSS3, and JavaScript.
• Conduct User Testings and analyze audience data from analytics to develop strategic digital solutions, enhance cross-promotions with brand partners, and increase site traffic using SEO and social media sources.

Social Media Planner & Content Copywriter – Coworkers Social Media (2010 – 2013)

• Researched and developed social media strategy and multimedia content as blog producer and copywriter.
• Utilized social media platforms such as Twitter, Facebook, Youtube, and others to create viral content and engage with customers.
• Collaborated with clients, including STB (Student Travel Bureau), Club Social, DPaschoal, among others.

Digital Strategy Manager – Bullet – BTL Advertising Agency (2008 – 2010)

• Founded, structured, and supervised Bullet’s “Digital Presence” department, which integrates online components into all creative campaigns for clients such as Volkswagen, Olympus, Nokia, Unilever, and BMW.
• Utilized a deep understanding of technology and advertising trends, such as mobile, blogs, and interactive media, to pitch creative ideas to clients that ultimately grew their businesses.
• Collaborated with strategic planners to create digital strategies for successful promotions, events, and product launches.

Associate Planner – Riot – Social Media Agency (2007 – 2008)

• Created an innovative research tool that provides comprehensive reports for clients about what consumers are saying about their brands, products, and campaigns on the Internet.
• Designed and implemented digitally led integrated campaigns that built solid branding messages for high-profile clients.
• Fostered partnerships between clients and influential bloggers to ensure that word-of-mouth spread virally about new products and promotions.

NOTABLE ACHIEVEMENTS

Associate Judge – The Webby Awards (2014 – Present)

• Member of IADAS and Judge for the The Webby Awards, the leading honor for websites and individual achievement in technology and creativity (IADAS membership is by invitation only and limited to those individuals who have catalyzed great achievements on the Internet, demonstrated extraordinary talent in a traditional medium, and possess in-depth knowledge of new media).

Guest Copywriter – Shutterstock (2014 – 2015)

• Research the ultimate trends in design, user experience, technology, and art to write weekly articles and tutorials for Shutterstock’s Design Blog.

Production Manager – MTV (2008 – 2010)

• Created and edited a well-known blog about animation and design, which received over 250,000 viewers monthly and was recognized as one of the 70 most popular blogs in Brazil in 2009.
• Collaborated with MTV to produce, write, and host two seasons of a weekly series about animation for TV and online media. The show was one of the five nominees for “Best Videocast” at the youPix award in 2010.

Published Article – Book “Internet – The Encounter of Two Worlds” (2008)

• Composed an article about how Twitter has changed interpersonal relationships.
• Article was published in a book containing advice from 44 influential Brazilian professionals within the tech industry.

EDUCATION

Masters of Interactive Telecommunications, MPS – New York University (2011 – 2013)

• Masters degree from the Interactive Telecommunications Program (ITP) at Tisch School of the Arts (NYU)
• Skills developed: User Experience Design, Mobile & Web Development, Physical Computing, and Interactive Art

Design & Technology Lab – Parsons School of Design (2010)

• Skills developed: Photography, Video Production, Sound Design, and Web Design

Bachelor of Marketing & Communications, BCOM – Escola Superior de Propaganda e Marketing (2010 – 2011)

• Bachelor of Communications with an emphasis in Advertising & Marketing
• Honored with the Franciso Gracioso Award for best Integrated Communications Thesis Project


Languages: English (Fluent), Portuguese (Fluent), Spanish, and Italian

Design Skills: Adobe Creative Cloud, Sketch, Invision, and Omnigraffle

Development Skills: HTML5, CSS3, JavaScript, Python, MongoDB, Heroku, WordPress, Android,  Arduino, Processing

Production Skills: Final Cut, Adobe Premiere, Adobe After Effects