About Me

Let’s socialize!

Hello, my name is Bruna!

I breathe technology and innovation and am constantly pushing myself to explore the unknown, where technology and product development are taking us.

I have a Master of Professional Studies degree from the Interactive Telecommunications Program (ITP) at New York University and a Bachelor in Marketing and Advertising from ESPM-Brazil. For more than 8 years I have been working with guerrilla marketing, social media planning, web analytics, and digital strategy, creating campaigns for clients such as Volkswagen, Olympus, 3M, Coca-Cola, Unilever, and Nokia. I also have 9+ years of experience producing online content as a blogger, which provided me with the opportunity to write, produce, and host my own TV show for MTV Brazil.

Since my graduation from ITP in 2013, I have been working in New York City as User Experience and Interaction Designer & Digital Strategist at weeSpring, a TechStars’ startup with the power to change the way parents shop. I’m also a content producer for Shutterstock, writing about the newest technologies, art and design for their blog.

  • NAMEBruna Calheiros
  • AGE28
  • CITYNew York, NY
  • E-MAILbruna@bruna.cc
  • PHONE+1 917.859.1611
  • FREELANCEAvailable
  • SPECIALTIESdigital strategy, social media, interaction design, user experience design, web analytics, web development, web design, advertising, guerrilla marketing, branding, BTL marketing, latin america market, filmmaking.

Resume

Professional Experience

UX/UI Designer & Digital Strategist2013 – present

weeSpring

• User Experience Designer: participate in brainstorms and product development, creating sketches, user flows diagrams, wireframes, and visual layouts based on the behavior of users on webpages on weeSpring.
• Front-End Engineer: code weeSpring’s site mobile and tablet responsive on HTML5, CSS3, and JavaScript.
• Use of Analytics to develop Digital Strategies for the site, as cross-promotions with partners, and the use of Social Media to foster new users to the website.

Social Media Planner and Blog Editor2010 – 2013

STB – Student Travel Bureau

• Researched and developed social media strategy and content as the editor of “Embaixador STB” blog
• Utilized social media platforms such as Twitter, Tumblr, and Vimeo, to share cultural tips about New York
• Communicated with prospective customers to educate them about STB’s programs and services

Digital Presence Manager2008 – 2010

Bullet – BTL Advertising Agency

• Founded, structured, and supervised Bullet’s “Digital Presence” department, which integrates online components into all creative campaigns for clients such as Volkswagen, Olympus, Nokia, Unilever, and BMW
• Utilized a deep understanding of technology and advertising trends, such as mobile, blogs, and interactive media, to pitch creative ideas to clients that ultimately grew their businesses
• Collaborated with strategic planners to create digital strategies for successful promotions, events, and product launches

Associate Planner2007 – 2008

Riot – Social Media Agency

• Created an innovative research tool that provides comprehensive reports for clients about what consumers are saying about their brands, products, and campaigns on the Internet
• Designed and implemented digitally led integrated campaigns that built solid branding messages for high-profile clients
• Fostered partnerships between clients and influential bloggers to ensure that word-of-mouth spread virally about new products and promotions

Creative Intern2006 – 2007

Espalhe – Guerrilla Marketing

• Produced engaging content using social media and guerrilla marketing in order to build and strengthen relationships with customers, for brands such as Coca-Cola, Microsoft, Multishow/Globo, and Fiat
• Monitored and analyzed industry trends to compose competitive reports identifying areas of opportunity for clients

Additional Experience & Projects

Production Manager and Editor2008 – 2010

MTV & Smelly Cat Blog

• Produce and edit my personal blog about animation and cinema, which receives over 250,000 viewers each month
• Smelly Cat has been recognized as one of the 70 most popular blogs in Brazil according to an Alexa ranking and has been nominated for numerous prestigious awards
• Collaborated with MTV Brazil to write, produce, and host a weekly TV program that was born from the inspiration of Smelly Cat and is dedicated to the same subject (2009-2010)

Content Producer2006 – 2009

Sedentário & Hiperativo Blog

• Editor of Sedentário & Hiperativo (www.sedentario.org) blog as it grew from 700,000 to over 8 million viewers per month
• During this period, the blog was the winner of the iBest Award and was considered the 2nd most popular blog in Brazil according to the technology magazine IDGNow

Study & Research: Twitter in Brazil2009

• Conducted the first research study in Brazil to analyze the country’s Twitter usage, including Brazilian behavior within the network (http://bit.ly/dUJxS)
• Highly publicized study reached more than 90,000 people

Published Article: “Internet – The Encounter of Two Worlds”2008

• Composed an article about how Twitter has changed interpersonal relationships
• Article was published in a book containing advice from 44 influential Brazilian professionals within the tech industry

Lectures

Lecture at Kombo 20082008

Digital Communication Seminar

• Theme: Viral Marketing and the web 2.0

Lecture at Cultural Space and Art Gafanhoto2008

Session Youtube

• Theme: Animations within Advertising

Panelist at Proxxima 20072007

International Seminar of Digital Communication

• Theme: Digital Perceptions of Young Adults

Panelist at debate promoted by Estado de S. Paulo newspaper2007

Estado de S. Paulo

• Theme: “Responsibility and Digital Content” – Debate was promoted by the largest news agency in Brazil

Lecture at ESPM2007

Marketing and Advertising School

• Theme: The Applicative Insights of Creativeness in Guerilla Marketing

Education

Masters of Professional Studies2011 – 2013

New York University

• Masters degree from the Interactive Telecommunications Program (ITP) at Tisch School of the Arts (NYU)
• Skills developed: User Experience Design, Mobile & Web Development, Physical Computing, and Interactive Art

Filmmaking2010 – 2011

New York Film Academy

• Skills developed: Screenwriting, Video Production, and Editing

Design & Technology Lab2010

Parsons School of Design

• Skills developed: Photography, Video Production, Sound Design, and Web Design

Bachelor of Social Communication2010 – 2011

Escola Superior de Propaganda e Marketing

• Bachelor of Social Communication with an emphasis in Advertising & Marketing
• Produced videos for ESPM, including event coverage and short films, as President of the university-wide TV channel
• Organized lectures and activities for students in collaboration with the Student Academic Center
• Honored with the Franciso Gracioso Award for best Integrated Communications Thesis Project

Languages

English

Portuguese

Spanish

Italian

Design Skills

Photoshop

Illustrator

Fireworks

Development Skills

HTML5

CSS3

JavaScript

Python

WordPress

Android

Arduino

Processing

Production Skills

Final Cut & Premiere

After Effects

Portfolio

Alice

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Alice

Synaesthesia

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Synaesthesia

Text The Throne

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Text The Throne

NearBuy

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NearBuy

Just in Time

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Just in Time

Ghosts’ Village

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Ghosts’ Village

TV Show on MTV Brazil

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TV Show on MTV Brazil

The Wedge

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The Wedge

The Crystal Mood Ball

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The Crystal Mood Ball

Smelly Cat

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Smelly Cat

Game: Balloon Wars

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Game: Balloon Wars

World’s biggest Secret Santa

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World’s biggest Secret Santa

MINI: Let’s Play

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MINI: Let’s Play

Contact

Where am I in this world?

Drop me a line! Hire me!

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